You’ll see the same 60 words twice.
The first time, check the ones that describe the real you. The second time, check the ones that describe the competitor you feel you’re supposed to be.
We’ll show you where your two pictures match, where they don’t, and what that might mean.
You compete. You lead. You carry pressure most people will never understand.
The i² Identity Index is the same instrument we use with elite athletes, world-class coaches, and Olympic competitors — translated for leaders. Because performance is performance, and stress is stress. The athletes who go furthest learn the same skills the leaders who go furthest learn.
You’ll see the same 60 words twice. The first time, check the ones that describe the real you. The second time, check the ones that describe the leader you feel you’re supposed to be. We’ll show you where your two pictures match, where they don’t, and what that might mean.
Time: about 10 minutes.
Privacy: your responses are stored privately. You can request deletion anytime.
The i² Identity Index is a coaching and reflection tool. It is not a clinical assessment and has not yet been scientifically validated. Use it as a starting point for conversation and growth, not as a diagnostic measurement.
© 2026 Hearts & Minds. The i² Identity Index™ is a proprietary instrument. By continuing, you agree to our Terms of Use.
Because you’re under 18, we’ll send your results to your parent or guardian as well as to you.
The i² Identity Index is designed for athletes 13 and older. We want to make sure the language and concepts work for the age range it was built for.
If you’re under 13, please ask your coach or parent to talk with you about identity, self-talk, and pressure — or come back when you’re 13. We’ll be here.
Last updated: January 2026
The i² Identity Index™ (“the Assessment”) is a proprietary instrument of Hearts & Minds, including its word bank, scoring methodology, paragraph templates, reflection questions, visual design, and all supporting code. All content is © 2026 Hearts & Minds. All rights reserved.
You may take the Assessment for personal reflection and coaching purposes. You may share your individual results with family, coaches, mentors, or therapists.
You may not, without express written permission from Hearts & Minds:
The Assessment is a coaching and reflection tool. It is not a clinical assessment, medical diagnosis, or psychological evaluation. It has not yet been scientifically validated. It is not a substitute for licensed mental health care or professional advice. If you are experiencing emotional distress, please consult a licensed professional.
Your responses are stored privately and used to improve the Assessment. Hearts & Minds does not sell or share personal information with third parties for commercial purposes. You can request deletion of your data at any time by contacting our team via hmperform.com.
The Assessment is designed for participants 13 years of age or older. Participants under 18 must take the Assessment with parent or guardian awareness. The Assessment is not available to children under 13.
The Assessment is provided “as is” without warranties of any kind. Hearts & Minds does not guarantee the accuracy, completeness, or fitness of the Assessment for any particular purpose. Use the Assessment as a starting point for conversation and reflection, not as a diagnostic measurement.
To the maximum extent permitted by law, Hearts & Minds shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Assessment.
Hearts & Minds reserves the right to update these Terms of Use at any time. Continued use of the Assessment after changes constitutes acceptance of the revised terms.
For licensing inquiries, permissions requests, or questions about these Terms, please contact us via hmperform.com.
Not who you wish you were. Not who you’re supposed to be. The real you.
Go with your gut. There is no minimum or maximum number of words to check. Trust your first reaction.
Go with your gut again. This is about the version of you that you feel is expected.
My faith is central to who I am as a competitor.
Building your snapshot...
Take it in. Sit with it. Talk about it with someone you trust.
The most valuable part of this snapshot isn’t the data. It’s the questions it opens up. Take these into a quiet moment, a journal, or a conversation with someone you trust.
We believe performance is performance, and stress is stress. The same framework we built for elite athletes — an 8-week program called Built for Pressure — translates directly to the work of leaders and teams. We’ve designed a leadership version of this program for organizations who want to bring this work to their people.
Want to bring this to your team or organization? Check the box below and a Hearts & Minds team member will follow up.
Or skip the wait — book a call directly:
📅 Book a 30-minute call with TrevorNo pressure. No pitch. Just a real conversation about whether this work fits your team.
Your results have also been sent to your email.
The i² Identity Index is a coaching and reflection tool. It is not a clinical assessment and has not yet been scientifically validated. Use it as a starting point for conversation and growth, not as a diagnostic measurement.
© 2026 Hearts & Minds. All rights reserved. The i² Identity Index™ is a proprietary instrument of Hearts & Minds. Terms of Use · hmperform.com